Grow is a re-branding project, for College for Creative Studies. The specific goal of this project was to develop an ad campaign for the Grand Opening of the College for Creative Studies newest campus. Grow was created to illuminate the growth and expansion going on in the downtown Detroit area with the addition of this new campus. The campaign includes colorful introductory mobile and stationary billboards, as well as various specialty-advertising pieces. These elements were designed to saturate the community with awareness, promoting the Grand Opening and stimulating enthusiasm in the downtown area.

Various Sizes